Canadian Media Sales | Slice
Canadian Media Sales is your connection to Canada's top television, radio, digital, and mobile properties. We proudly represent Canada’s top media properties through our partnerships with Shaw Media and Bell Media. Our portfolio has the ability to reach nearly 100% of the Canadian population, and our networks consistently rank in the top 10 across all demos.
canada, canadian, television, radio, digital, mobile, advertising
2034
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Slice

With exclusive programming and buzz-worthy personalities, Slice offers the perfect escape for women on the go. Hosting the biggest reality and movie titles, Slice is the go-to destination for hit shows featuring relatable topics that women can’t get enough of.

 

Slice Television

  • Subscribers: 6.4 million
  • Over 2.8 million Canadians tune in to Slice weekly (2+)
  • Key Programs: Real Housewives Franchise, Vanderpump Rules, Million Dollar Listing Franchise, Flipping Out, Big Brother Side Show

 

Slice viewers are more likely to:

  • Spend over $50 on face/body skincare (Index 187) and make-up (140) per month
  • Try to stay on top of the latest changes in style and fashion (111) and really enjoy shopping for clothes (113)
  • Purchase watches (123), earrings (128), bracelets (118) and necklaces (148)
  • Plan on vacationing in the US (119), Europe (120) or Mexico/Caribbean (126) in the upcoming year
  • Enjoy having a wide variety of snacks (109), and often reward themselves with a snack (112)
  • Strongly agree that they try to dine at fine restaurants as often as possible (132)
  • Have made improvements to their basement/attic (113), bathrooms (122), family room (127), or kitchen (157) in the past two years
  • Own a vacation home (123)
  • Buy furniture (120) and home accessories (119), and visit home improvement/décor websites daily (125)
  • Be medium/heavy users of all-purpose household cleaners (136), bathroom cleaners (139), fabric refreshers (109), and air/carpet/room deodorizers (131)
  • Spend over $250 on food in an average week (144) while doing 3+ grocery shops (120)
  • Enjoy rice cakes (113), toaster products (124), yogurt (120), rolled oats (134), cold cereals (119), frozen vegetables (121), and seasoned rice (151)
  • Be medium/heavy drinkers of tea (116), coffee (105), soft drinks (108) and bottled water (113)
  • Visit food/recipe websites daily (174) and to have a sit down meal every evening (116)

 


Slice.ca

Slice.ca is the go-to destination for women looking for the ultimate entertainment fix, hit shows, and relatable topics. Targeting women who love life but savor an escape, Slice.ca is a favorite destination for all things fashion, beauty, travel, money, family and relationships.

 

  • 233,000 Unique Visitors
  • 1,800,000 Video Segment Views (+21% YoY)
  • Almost half (46%) of Slice.ca’s online visitors are F18-49 (Index 182 vs. Total Internet)
  • On average, visitors spend 81 minutes consuming content on the site each month

 

Demographic Profile

% of A18+ AMA, English Canada

Female

68%

Male

32%

A18-34

21%

A18-49

44%

A25-54

46%

A55+

45%

HH size 2-3

65%

Home owner

68%

Download Slice Overview

Category: Television, Digital