Canadian Media Sales | OWN: Oprah Winfrey Network
Canadian Media Sales is your connection to Canada's top television, radio, digital, and mobile properties. We proudly represent Canada’s top media properties through our partnerships with Shaw Media and Bell Media. Our portfolio has the ability to reach nearly 100% of the Canadian population, and our networks consistently rank in the top 10 across all demos.
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OWN

OWN is designed to entertain, inform and inspire people to live their best lives. OWN features an impressive lineup of original programming including: Iyanla: Fix My Life, Oprah: Where Are They Now? and Super Soul Sunday. OWN is available in Canada through a license agreement with OWN: Oprah Winfrey Network.

 

  • Subscribers: 5.5 million
  • Nearly 1.9 million Canadians tune in weekly (2+)
  • Key Programs: Oprah: Where Are They Now?, Barbara Walters Presents American Scandals, Dateline on OWN, 48 Hours
  • OWN Theatre’s top movies include: Ghost, Field of Dreams and Something’s Gotta Give

 

OWN Television

OWN viewers are more likely to:

  • Keep up with the latest changes in style and fashion (Index 123)
  • Be heavy users of foundation (235), lip care (283), mascara (250), and blush (219)
  • Spend $500+ on women’s clothing (141) and jewelry (134)
  • Visit casinos (117)
  • Go to the movies (107) to see comedies (116) and dramas (111)
  • Attend art galleries (117), zoos/aquariums (106), and rock concerts (106)
  • Frequently eat at high quality restaurants (111)
  • Love cooking (125) and visit food and recipe websites on a daily basis (186)
  • Snack on chocolate/candy bars (109), pretzels (125), and popcorn (109)
  • Drink coffee (113) and tea (130)
  • Spend $150 or more per week on groceries (134)
  • Use bathroom cleaners (137), fabric refreshers (109) and air fresheners/room deodorizers (146)
  • Go shopping for furniture three or more times in the past year (128)
  • Spend $500+ on home accessories (157)
  • Take care of garden maintenance themselves (114) and spend $250+ on gardening supplies (114)

 

Oprah.com

Oprah.com is a compelling and exciting online destination for women, providing behind the scenes information on OWN programming, extensive advice, and video tips. The website features DIY projects from OWN Experts who share their unique approach to health, home, beauty, design, finance, food and more.

  • 4,270,000 unique visitors monthly
  • 607,756 monthly page views
  • 4.2 average minutes per visitor each month
  • 3 page views/visit

 

 

Demographic Profile

Female

68%

Male

32%

A18-34

19%

A35-49

12%

A50-54

11%

A55+

58%

Download OWN Television Overview

Download Oprah.com Overview

Category: Television, Digital