Canadian Media Sales | Lifetime
Canadian Media Sales is your connection to Canada's top television, radio, digital, and mobile properties. We proudly represent Canada’s top media properties through our partnerships with Shaw Media and Bell Media. Our portfolio has the ability to reach nearly 100% of the Canadian population, and our networks consistently rank in the top 10 across all demos.
canada, canadian, television, radio, digital, mobile, advertising
2017
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Lifetime

The ultimate time out from women’s busy lives, Lifetime invites audiences to escape, indulge, laugh and be moved. With a new schedule full of new scripted and unscripted series and blockbuster movies, the channel features top Hollywood stars and captivating real life personalities.

 

  • Subscribers: 2.8 million
  • In an average week over 2.2 million Canadians tuned into Lifetime (2+)
  • Key Programs: Dance Moms, Bring It!, NCIS, Handsome Devils
  • Lifetime’s top movies include: Reluctant Witness, The Heat, Crazy Stupid Love and Who Killed JonBenet

 

Lifetime viewers are more likely to:

  • Occasionally go cross country skiing (Index 114), cycling (101), hiking/camping (110), and ride snowmobiles or ATVs (106)
  • Spend $500 or more on sporting goods (103)
  • Purchase up to $500 on cosmetics (103)
  • Spend up to $500 on women’s clothing per year (113)
  • Eat out a at a casual or family style restaurant (111)
  • Spend up to $1000 on electronics (107) and video game systems/games (105)
  • Go to a live show, ballet, art gallery or museum (118)
  • Spend up to $1000 on home improvements (104)
  • Spend $1000 or more on camera equipment (120)

 

 

Demographic Profile

% of A18+ AMA, English Canada

Female

60%

Male

40%

A18-34

15%

A18-49

33%

A25-54

37%

A55-64

28%

65+

29%

HH size 3+

45%

Home owners

70%

Download Lifetime Overview

Category: Television, Digital