Canadian Media Sales | DIY
Canadian Media Sales is your connection to Canada's top television, radio, digital, and mobile properties. We proudly represent Canada’s top media properties through our partnerships with Shaw Media and Bell Media. Our portfolio has the ability to reach nearly 100% of the Canadian population, and our networks consistently rank in the top 10 across all demos.
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DIY

DIY Network Canada is the go-to destination for rip-up, knock-out home improvement television. DIY’s programs and experts answer the most sought-after questions and offer creative projects for do-it-yourself enthusiasts. With a schedule packed with entertaining shows, stunts and specials, DIY Network Canada is set to assist Canadian viewers with all their basic home improvement needs from small-scale fix-it jobs to major home renovations.

 

  • Subscribers: Approximately 2.7 million
  • Over 1.4 million viewers tune in to DIY Network in an average week
  • Key Programs: Renovation Realities, Garage Gold, Rescue My Renovation, Salvage Dawgs, Kitchen Crashers

 

 

DIY Network viewers are more likely to:

  • Play golf (Index 113), cross country ski (150), do aerobics/yoga/pilates (137), go cycling (111), and enjoy power boating/sailing/jet skiing (181)
  • Take up gardening (112) in season
  • Invest $20k+ in their newest vehicle (163)
  • Take their vehicle to a specialty auto center for muffler/exhaust (135), tire (143) and windshield repairs or replacements (120)
  • Prefer to conduct to their own oil changes (161), tunes ups (133) and brake repairs (122)
  • Have both a domestic (138) and an imported (109) vehicle
  • Spend $1k+ on computer software/games (129)
  • Spend $10k+ on home improvements (119)
  • Invest in RRSPs (124), stocks/mutual funds (105), guaranteed term deposits (144), and RRIPs (145)

 

Demographic Profile

% of A18+ AMA, English Canada

Female

57%

Male

43%

A18-34

25%

A18-49

41%

A25-54

42%

A55+

43%

HH Income 100K+

30%

HH Size 3+

55%

Home Owner

85%

Download DIY Overview

Category: Television, Digital