February 2018
Global Winter Lineup
ThinkTV TV Basics

TV Basics from ThinkTV Canada

The latest version of ThinkTV’s TV Basics is out! This is a quick-facts document covering the television market in Canada. Download TV Basics to learn more about how television advertising in Canada compares to the U.S., to see television market rankings, viewing statistics, and more.
Canadian media habits

How does the Canadian public really consume media?

How do your daily habits shape what you think "works" in advertising? This presentation from the latest Ad Nation Canada shows side-by-side media habits of advertising industry professionals and the Canadian public. The research shows that people who work in the advertising industry are far more prolific when it comes to social media, technology, and premium television, and that those behaviors appear to be influencing their perceptions of the public’s habits.
W Network Huge Growth

W Network’s huge growth

W Network, home of hit dramas Outlander, Nashville, The Good Fight, and Imposters, had its best fall season in over 13 years! The network grew audiences 24% for A25-54 and 27% for W25-54 YOY.

W Network was the #1 specialty station in Canada for W25-54, and #1 entertainment specialty station for A25-54!
9-1-1 Wins Top Spot

New drama 9-1-1 is #1 Show of the Night!

Critically-acclaimed new drama 9-1-1 joined Global’s schedule January 24, and immediately took the top spot of the night! From creators Ryan Murphy (Glee), Brad Falchuk (Glee), and Tim Minear (American Horror Story), 9-1-1 stars Academy Award and Emmy Award nominee Angela Bassett (American Horror Story), Emmy Award and Golden Globe nominee Peter Krause (The Catch), and Emmy Award nominee Connie Britton (Nashville) in the unpredictable and uplifting world of first responders.

9-1-1 was the #1 show of the night across multiple key demos, strongly out-performing its closest competitor in the same time period, and has already been renewed for a second season.