Canadian Media Sales | Canadian Media Stats
Canadian Media Sales is your connection to Canada's top television, radio, digital, and mobile properties. We proudly represent Canada’s top media properties through our partnerships with Shaw Media and Bell Media. Our portfolio has the ability to reach nearly 100% of the Canadian population, and our networks consistently rank in the top 10 across all demos.
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Canadian Media Statistics

 

Media consumption in Canada is similar to the U.S., but on a smaller scale and with a few specific nuances. The Canadian audience is affluent, technologically-savvy, and hungry for entertainment. Click to expand the sections below to learn more about what sets the Canadian audience apart for various forms of media.

 

Television:

  • Television in CanadaCanada has 42 television markets and 13.9 million TV households. (1)
  • The top television markets in Canada (representing 72% of total population) are: Toronto-Hamilton, Montreal, Vancouver, Kitchener-London, Edmonton, Calgary, Ottawa-Gatineau, Quebec City, Winnipeg, and East Central Ontario. (1)
  • Canadians watch mostly Canadian specialty (37.4%) and Canadian conventional (37.3%) television, with few Canadians watching U.S. conventional/broadcast (4%) and U.S. specialty (6.9%). (1)
  • Television has a 98% penetration of Canadian households. (1)
  • 93% of Canadian homes have either cable or satellite, 85% are digital, 53% have PVRs, and 27% are multi-set households. (1)

Digital:

  • Digital in CanadaCanadian consumers are global leaders in online consumption, with over 36.7 monthly hours per visitor. (3)
  • Canadians spend 5.1 more hours watching online videos than their American counterparts. (3)
  • 27.9 million Canadians use a desktop computer to access the internet monthly. (3)
  • In 2014, more than 442 billion display ad impressions were delivered in Canada during the year. (3)
  • Over 25 million Canadians watch online videos each month. (3)

Mobile:

  • Mobile in CanadaMobile subscribers grew by 5% in Canada year over year to more than 24 million. (3)
  • Smartphones are used by 4 out of every 5 mobile users in Canada. (3)
  • 9.3 million Canadians own tablets, while 19.7 million own smartphones. (3)
  • 32.2% of Canadian smartphone subscribers used their phone while watching TV, and 35.0% of Canadian smartphone subscribers who own tablets used their tablet while watching TV. (3)

Sources: