Canadian Media Sales | Canadian Media Stats
Canadian Media Sales is your connection to Canada's top television, radio, digital, and mobile properties. We proudly represent Canada’s top media properties through our partnerships with Shaw Media and Bell Media. Our portfolio has the ability to reach nearly 100% of the Canadian population, and our networks consistently rank in the top 10 across all demos.
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Canadian Media Statistics

 

Media consumption in Canada is similar to the U.S., but on a smaller scale and with a few specific nuances. The Canadian audience is affluent, technologically-savvy, and hungry for entertainment. Click to expand the sections below to learn more about what sets the Canadian audience apart for various forms of media.

 

Television:

  • Television in CanadaCanada has 37 television markets and 14.5 million TV households. (1)
  • The top television markets in Canada (representing 72% of total population) are: Toronto-Hamilton, Montreal, Vancouver-Victoria, Edmonton, Kitchener-London, Calgary, Ottawa-Gatineau, Quebec City, Winnipeg, and East Central Ontario. (1)
  • Television has a 99.5% penetration of Canadian households. (1)

Digital:

  • Digital in Canada85% of Canadians are online via mobile or a desktop computer. (3)
  • 48% of Canadian adults watch videos on their mobile device. (3)

Mobile:

  • Mobile in Canada18 Million Canadians have smartphones and tablets. (3)
  • Canadian mobile users are heavy consumers of digital media. 38% Watch 20+ hours of television every week. (3)

Sources: