Canadian Media Sales | Staff
Canadian Media Sales is your connection to Canada's top television, radio, digital, and mobile properties. We proudly represent Canada’s top media properties through our partnerships with Shaw Media and Bell Media. Our portfolio has the ability to reach nearly 100% of the Canadian population, and our networks consistently rank in the top 10 across all demos.
canada, canadian, television, radio, digital, mobile, advertising

CMS Staff


Michael CustardoMichael Custardo – President
Michael Custardo created Canadian Media Sales in 1997 as a boutique rep firm aiming to provide Canadian broadcasters with a dedicated sales force and help U.S. media agencies incorporate Canada into their upcoming media campaigns. He brings 35 years of domestic and international sales experience within the television broadcast industry to CMS.

P: 212-967-1999  | E:

Greta SmithGreta Smith – New York Sales Manager
Greta joined CMS in 1997 as a Sales Coordinator/Junior Rep, after two years at Seltel. As CMS expanded, so did Greta’s role in the company. Her job titles and responsibilities have ranged from Administration to Sales to Human Resources to Management, and she is an integral part of how the CMS office functions day-to-day. Greta holds a B.S. in Communication from St. John’s University.

P: 212-967-1999 x108  |  E:

Hayley BankHayley Bank – Senior Account Executive
Hayley spent two years as Research Director for WTIC-Hartford (Fox61) before graduating from the Seltel Sales Training Program (now Millenium – Katz Media) in March of 1993. She was a Seltel Account Executive in the International Division for four years, and joined CMS as a Senior Account Executive in 1997. Hayley earned her B.A. from the University of Hartford.

P: 212-967-1999 x110  |  E:

Mary PelchMary Pelch – TV Account Executive
Mary joined CMS as a Sales Assistant in May of 2008. In 2010, she was promoted to Account Executive and expanded her role in the company. Mary holds a B.S. in Communication Arts from St. John’s University.

P: 212-967-1999 x102  |  E:


Paul FarrugiaPaul Farrugia – TV/Digital Account Executive
Paul joined CMS in 2008, and his work ethic and attention to detail helped the company evolve during major transitions in the organization and industry.

P: 212-967-1999 x106  |  E:


Daniel Sackett – TV/Digital Account Executive
Dan has been with CMS since June 2010 and has worked as an assistant in both the television and digital sales divisions. In his current role of TV/Digital Account Executive, Dan works to expand the digital sales divisions by providing information and support to buyers. He graduated from SUNY Albany with a B.A. in Communications.

P: 212-967-1999 x105  |  E:


Jon Seltzer – TV Account Executive
Jon joined CMS as a sales assistant in the summer of 2011, and expanded his role to include sales in 2015. He graduated from Penn State with a degree in Communication Arts and Sciences.

P: 212-967-1999 x104  |  E:


Steven Custardo – Account Executive
Steven joined CMS in the fall of 2017 as an Account Executive. Before that, he spent 3 years at Horizon Media as a Media Buyer. He graduated Elon University with a degree in Strategic Communications.

P: 212-967-1999 x103  |  E: