The 2018 Winter Olympics begin February 9, bringing the “Olympic Effect” to Canadian television. Historically, viewing increases during the Olympic dates, then settles back into seasonal viewing patterns when the games conclude. The increased viewing extends beyond the Olympics, and many Corus programs have delivered similar or higher audiences during the Olympic dates. In fact, during the 2014 Olympics in Sochi, 79% of A25-54 viewing was to non-Olympic television programs! Talk to your sales rep about how your brand can take advantage of the increased Olympic audience this February.
By CanMediaSales In Television