Canadian Media Sales (CMS), the largest U.S. sales representative of Canadian media properties, announced today the hire of two additional employees. Paul Farrugia will be returning to the CMS team as TV/Digital Account Executive, and Steven Custardo will join the team as Account Executive.
“These additions are part of our commitment to providing the best possible service for our media partners and agencies,” says Michael Custardo, president of CMS. “As more U.S. buyers look to advertise in Canada, we are seeing a great increase in inquiries and business coming through our office. I’m excited about the level of experience these two employees bring with them, and confident that Paul and Steven will play key roles in our company’s growth.”
Farrugia joined CMS in 2008, and his work ethic and attention to detail helped the company evolve during major transitions in the organization and industry. After traveling abroad to spend time with family during the past year, Farrugia rejoins the team as TV/Digital Account Executive. “We finally found the right person to replace Paul Farrugia… and that is Paul Farrugia,” says Michael Custardo. “We are thrilled to welcome him back to the team.”
Steven Custardo will also join the CMS team later this month, in the position of Account Executive. Custardo has worked at Horizon Media for the past three years, most recently as Media Buyer for accounts such as GEICO, Capital One, and Burger King. “Steven’s experience with contracts, scheduling, and building client relationships make him the perfect fit for our organization,” says Michael Custardo.
This year, CMS celebrated its 20th year of connecting U.S. agencies with Canada’s top media properties. What began as a small but dedicated four-person team has grown to a staff of 10 specialized sales professionals with decades of experience. “We’re excited to add Paul and Steven to our tight-knit group, and look forward to seeing how their impact furthers our company’s growth in the industry,” says Custardo. For more information on CMS, visit canmediasales.com.
About Canadian Media Sales:
Canadian Media Sales is the exclusive U.S. representative of Corus Entertainment, whose collection of premium brands includes Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, History®, Showcase, National Geographic, and more. The CMS portfolio has the ability to reach nearly 100% of the Canadian population, through networks that consistently rank in the top 10 across all demos. In addition to broadcast and specialty television, CMS represents Corus Entertainment’s digital properties and mobile applications.