Canadian Media Sales | Media in Canada: Fall TV Specialty targeting shifts
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Media in Canada: Fall TV Specialty targeting shifts

This fall, Corus is building its scripted footprint across its specialty stations. By shifting some lifestyle content like Property BrothersLove it or List It and Masters of Flip over to HGTV, the W Network opens up for more dramatic content, like the newest season of Nashville and the military drama Valor. Fans have enjoyed the switch so far, and viewership has risen for both W Network and HGTV, while other channels have fallen.