Canadian Media Sales | HGTV Canada’s “Home…” is a win for brands, too
Canadian Media Sales is your connection to Canada's top television, radio, digital, and mobile properties. We proudly represent Canada’s top media properties through our partnerships with Shaw Media and Bell Media. Our portfolio has the ability to reach nearly 100% of the Canadian population, and our networks consistently rank in the top 10 across all demos.
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HGTV Canada’s “Home…” is a win for brands, too

Home to Win is the biggest show in HGTV Canada’s history, bringing together 20 of the channel’s talent to renovate a house room by room and giving it away to one viewer at the end of the season. The show’s April 24 premiere won its timeslot in the 25-to-54 demo, and had an AMA of 459,800.


The Home to Win website has also attracted a massive audience, with 454,000 unique visitors and 2.1 million page views since it went live in mid-February. To date, over 126,000 people have begun the application process to win the home. The show was also the most-watched for the week of its premiere, with over 2,000 hours of video viewing in all.


The show and website are designed with product placements in mind, and brands have been integrated into each room of the house. Read more about how Home to Win has created a winning combination of brand sponsorships on