Home to Win is the biggest show in HGTV Canada’s history, bringing together 20 of the channel’s talent to renovate a house room by room and giving it away to one viewer at the end of the season. The show’s April 24 premiere won its timeslot in the 25-to-54 demo, and had an AMA of 459,800.
The Home to Win website has also attracted a massive audience, with 454,000 unique visitors and 2.1 million page views since it went live in mid-February. To date, over 126,000 people have begun the application process to win the home. The show was also the most-watched for HGTV.ca the week of its premiere, with over 2,000 hours of video viewing in all.
The show and website are designed with product placements in mind, and brands have been integrated into each room of the house. Read more about how Home to Win has created a winning combination of brand sponsorships on MediainCanada.com.