There is a lot of hype about social media, but let’s take a look at these facts from Bell Media’s Strategic Insights Team:
More than 30M Canadians are reached by TV weekly, watching 27.6 hours weekly.
More than 27M Canadians are reached by Radio weekly, listening to 17.7 hours weekly.
Meanwhile, TV’s weekly reach is 5M higher than YouTube’s monthly reach, and Canadians’ weekly time spent with TV is 21 times higher than with YouTube.
Looking at their performance versus other platforms is further proof of the Good Impressions TV and radio make in our daily lives.
Powered by Bell Media’s Strategic Insights team
Sources: Numeris, Vividata, comScore Media Metrix Multi-Platform, Reach & Time spent (A12+)