A recent Nielsen study found that advertisements in family-friendly programming resulted in a 27% higher attention and purchase intent than commercials in programming with TV-14 and TV-MA ratings. The study says this attention/purchase rise was 51% higher for viewers who said they regularly seek TV-G content. Gains came in all advertising categories, including consumer packaged goods, retail, quick-service restaurants, automotive, clothing and alcoholic beverages. Download our quick overview of the study, and contact your CMS sales rep if you’d like more information on G-Rated programming options.
By CanMediaSales In Uncategorized